WEBSITE ACTIVITY ANALYSIS MODEL

Authors

  • Algirdas Noreika Kaunas University of Technology
  • Sigitas Drąsutis Kaunas University of Technology

Abstract

Knowing website traffic flow and structure is essential in order to make website successful and better target visitors. In this article website traffic and structure analysis models in combination of intelligent methods are proposed and theoretical predictions are made on how and what factor changes in website structure will affect visitor click paths and overall website activity.

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Published

2007-10-05

Issue

Section

Articles